When it arrived, I couldn't help but notice it was considerably smaller than the normal one. Suddenly that discount made sense. On the positive side, no longer would I have to suffer the humiliation of asking my big man friends to carry it for me in their larger, masculine bags. It would fit so easily into my handbag, which - naturally - is my preferred choice of carry-on for races and the like. It would also make the application effortless as I would be able to hold onto the container more easily with my feeble lady grip.
Obviously, a bright pink lid is exactly what I wanted as a female consumer. I can't imagine the shame of buying a feminine product in a dull, grey hue.